East Side of 2nd
A full release campaign for the band's Rookie Numbers era: the photoshoot and album cover, a launch video, a WHL arena commercial, social clips and a tour poster system used across Western Canada.
- Client
- East Side of 2nd
- Project
- Rookie Numbers album & tour campaign
- Type
- Album + tour
- Where
- Prince Albert, SK
The goal
Position East Side of 2nd as an exciting, emerging act and capture the band's retro-inspired identity. Fresh and modern, with vintage touches that match their sound.
From sketch to cover
The cover started as a pencil sketch of the band, then moved to a custom photoshoot and a final design built for vinyl, CD, Spotify and Apple Music.
Posters that travel
The tour poster had to read from across a dark bar and swap city, venue and date fast. A modular layout built on the album art kept every stop on-brand, from Prince Albert to Vancouver.
The result
The cover became the centre of the whole campaign and is still used across streaming, tour promotion and marketing.
- Band photoshoot, creative direction and colour grading
- Album cover for vinyl, CD and streaming
- Launch video with custom motion graphics
- Commercial for in-arena playback at WHL games
- Vertical and square social clips
- Modular tour poster system
On screen
Run your website yourself
Every JamFam website can come with the Hub: one login to change your text, photos, promos and colours, and read every message your site gets.
- Change your text, photos and logo without calling anyone
- Run promos, seasonal colours and announcement bars
- Every form on your site lands in one inbox
- Hit Publish and your site updates in minutes
- Your login only ever sees your own site
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