Saskatchewan Rattlers — Game Day Media & Promotional Campaign
Overview
JamFam Media developed a series of high-impact promotional graphics for the Saskatchewan Rattlers to support season marketing, game day promotion, and fan engagement.
The campaign included large-format posters, social media graphics, and digital promotional visuals designed to capture the energy of professional basketball and strengthen the team’s visual presence.
Objective
The goal was to create promotional materials that:
• Reflected the intensity and excitement of live basketball
• Strengthened the Saskatchewan Rattlers’ brand identity
• Increased fan engagement and game awareness
• Functioned across both print and digital platforms
Designs needed to remain bold, readable, and visually engaging in fast-paced environments.
Creative Direction
JamFam Media focused on building cinematic, high-energy visuals that elevated the players and the team brand.
Each design used dramatic lighting, dynamic compositions, and layered visual effects to create depth and impact.
Brand colours and typography were carefully integrated to maintain consistency with the Saskatchewan Rattlers’ identity while introducing a modern promotional style.
Special attention was given to creating visuals that would perform well both:
• On social media
• In arena environments
• In print promotion
Design & Production Process
Each piece began with player photography and team assets, which were carefully composited and enhanced using professional editing techniques.
JamFam Media developed custom backgrounds, lighting effects, and graphic elements to create a cinematic look.
Layouts were refined to ensure clear hierarchy, readability, and strong visual flow.
Final files were prepared for:
• Social media distribution
• Print production
• Digital marketing
