Treasure Trove Animation
Overview
JamFam Media developed a fully animated commercial as part of a character animation and storytelling project at Toronto Film School.
The project involved creating an original character, designing supporting assets, writing a script, and producing a complete animated advertisement from concept to final render.
The goal was to demonstrate professional animation workflow and visual storytelling through a short-form commercial format.
Objective
The objective was to create a compelling animated advertisement that featured:
• An original, memorable character
• Supporting props and environmental storytelling
• Clear narrative structure
• Professional-quality animation
The final piece needed to function as a complete, self-contained commercial.
Character & Asset Design
JamFam Media designed an original pirate character to serve as the main focus of the animation.
The character was developed through sketching, refinement, and digital illustration, ensuring strong personality and visual clarity.
Supporting assets were also created, including a custom bird companion, which helped reinforce the character’s identity and added depth to the story.
Animation & Production
JamFam Media then produced the full animation, bringing the character and story to life.
This included:
• Character animation
• Scene animation
• Motion timing
• Final rendering and export
The final animation functioned as a complete commercial-ready video.
Result
The final project successfully demonstrated JamFam Media’s ability to develop original characters and produce complete animated content from concept through final animation.
This project highlights JamFam Media’s capabilities in animation, storytelling, and character-driven content creation.